Jan 8

As Search Engines Evolve How Do You Get Results from Your SEO?

Posted by BUILDNICHELINKS User Behavior & SEO Structure 0

The New Face of Search Engine Optimization (SEO) 

You need a team to take care of Search Engine Optimization (SEO) for your brand. We live in a world with technological advances whipping around the corner at break-neck speeds. Today, you need more than a simple ad budget and a few keywords. You need a team to help develop a plan of action around your SEO strategy to build organic, meaningful relevance to your target audience. This is literally a full-time job that makes or breaks a brand on the new Internet.

New Search Engines = New Search Engine Optimization

In today’s tech-savvy culture, the world uses search engines for everything. Your potential customers ask questions and admit things to sites like Yahoo, Google, and Bing that they would never trust with even their closest friends. With all of this sophisticated data and information being sent across the web, search engine sites have invested billions into making their algorithms for searching sites and finding relevant content more advanced.

The days of adding a few keywords to Meta data on a site and expecting search engines to pick up your site are over. Search engines use sophisticated web crawlers that look for keyword density, standardized content, directory listings and more to evaluate the relevance of your information to the needs of their customers. The search engines of today may use the same name and logos from 5-10 years ago, but under the hood is an entirely new animal capable of managing complex algorithms to assure genuine content reaches the front page. Is your content up to the challenge?

Just Like Produce, Your Content Needs to Be Fresh

Nearly every major site incorporates blogs in order to generate fresh content for their site. Do you think this is because more companies and executives have become hooked on sharing everything they know on the web for all to see in real-time? Of course not! Incorporating an active blog component into your website with targeted, powerful content is one of the best ways to boost your search engine rankings. In addition to adding fresh content, this approach allows you to build an audience of readers that look forward to your articles, driving repeat traffic to your site. If properly written, these articles can generate engagement, and provide an easy path for converting those interested in learning more about your product into paying customers. Put simply, if you aren’t posting at least one meaningful blog article per week, you’re missing out on a significant chunk of the online market’s attention.

Build An SEO Strategy

Taking the time to sit down and layout a strategy for improving your site’s SEO will pay dividends over the long haul. Unlike paid advertisements, meaningful SEO improvements last long beyond their implementation. Your target audience prefers to follow organic links to your articles and content. I’m sure you ignore the promoted ads on sites and search engines, just like your potential customers. Take the time to consult an SEO specialist, build knowledge and understanding around cutting-edge SEO techniques, and put the time in to make an impact. Your company’s bottom-line will thank you!


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